Privacy Policy


  1. Introduction
  2. Our Principles
  3. Keeping your information secure
  4. What personal information is collected?
  5. Marketing communications & opting out
  6. How your information is used
  7. How we use cookies
  8. Sharing/accessing/controlling your personal information
  9. Links to other websites or social media
  10. Your Rights
  11. How long do we keep your data?
  12. Transfers of your information outside the European Economic Area
  13. Need to contact us?
  14. Enhancing the protection of your data
  15. Who we share your data with
  16. SMS marketing
  17. Klarna
  18. Changes to our Privacy Policy

1. Introduction


Lounge Underwear Limited ("We", "Us", "Our") takes your privacy very seriously. We are committed to respecting and protecting your privacy.

We capture information about you in order to enhance your experience when shopping with Lounge. Our goal is to be clear and transparent about the information we collect from our customers and how we use and protect your personal information.

This notice (together with our Terms and Conditions) outlines how we may collect, use, store and process your personal information.

Please remember that you can manage your information and protect your privacy at any time.


2. Our Principles


The Lounge Underwear Limited Privacy Policy is based on the principles that your personal data:

  • Shall be processed lawfully and transparently;
  • Shall be limited to what is necessary for processing;
  • Shall be updated with every effort to erase or rectify without delay;
  • Shall be processed securely;
  • Shall not be shared with third parties.

3. Keeping your information secure


Lounge Underwear Limited is committed to ensuring that your information remains secure. In order to prevent unauthorized access or disclosure, we have established suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. We also protect the security of your data during transmission using Secure Sockets Layer (SSL) encryption software.


4. What personal information is collected?


We may collect the following information about you. 'Personal information' refers to any information relating to an individual which can identify them either directly or indirectly. This list may include but is not limited to:

  • Contact information such as your full name, address (including billing and delivery addresses), telephone number (including your mobile number) and email address;
  • Information about the device you use to browse our website, including the IP address and device type;
  • Your marketing preferences;
  • Personal data including your age, date of birth or gender;
  • Online browsing activities on the Website, including which items you store in your shopping cart (please see our Cookie Policy for further information);
  • Information connected to any purchases made on the Website, including financial and transactional data;
  • Correspondence and communication with Lounge relating to complaints, disputes or claims.

Personal information will be collected when you carry out any of the following actions:

  • Create an account on the domain lounge.com or any subdomains (the Website);
  • Place an order;
  • Sign up for the Lounge newsletter or subscribe to any other services offered;
  • Fill out any forms on the domain lounge.com or any subdomains;
  • Correspond with Lounge via email or via the Live Chat facility;
  • Browse the domain lounge.com or any subdomains.

5. Marketing communications & opting out


If you make a purchase or consent to giving us your email address, you will receive marketing communications via email to inform you about new product launches and offers.

Data collected during your visit to the Website may be used to create advertisements on third-party websites that you may visit. These advertisements are created via pixels and are based on information such as your search history.

You can decide to unsubscribe at any time by clicking on the 'Unsubscribe' link at the bottom of any marketing email, or by contacting us via the Help Hub. We will try our best to process your request promptly, but it may take several days for your opt-out or unsubscribe request to be actioned.


6. How your information is used


We use your information for the following purposes:

  • To personalize your shopping experience on the Website;
  • To allow us to handle your order, deliver products and process your payments and/or refunds;
  • To update you on your order and delivery status;
  • To allow us to improve our Website and its services via statistics, analytics or surveys;
  • To notify you of products or special offers that may be of interest to you (if you choose to consent).

7. How we use cookies


A cookie is a small file which asks permission to be placed on your computer's hard drive. If you agree, the file is added and the cookie analyzes web traffic or notifies you when you visit a particular website. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are in use. This allows us to analyze data about webpage traffic and improve our website to tailor it to our customers' needs. We only use this information for statistical analysis purposes, and the data is subsequently removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor the pages you do and do not find useful. Cookies do not give us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. This may prevent you from taking full advantage of the services offered on the Website.


8. Sharing/accessing/controlling your personal information


We will not sell, distribute or lease your personal information to third parties.

We may share your personal information with companies who assist us in operating the website and in servicing you. Please be aware that each of our service providers meet and comply with GDPR requirements.

If you believe that any of your personal information held by us is incorrect or incomplete, please contact us as soon as possible via the email address info@lounge.com. We will promptly correct any information found to be incorrect or incomplete.

When you request access to your information, we are required to use all reasonable measures to verify your identity before allowing access. These measures exist solely to protect your information and to reduce risk of identity fraud, identity theft or unauthorized access to your information.

We therefore kindly ask you to send us original or certified copies of the following documentation when requesting access to personal information: passport, identity card, birth certificate or driving license. One of the above documents is required to gain access to personal information.



Our Website or newsletters may, on occasion, contain links to and from other websites belonging to our partners. Please be aware that this Privacy Policy only applies to the domain lounge.com or any subdomains. If you decide to visit an external/partner website, you are recommended to read their Privacy Policy as Lounge Underwear Limited does not accept any responsibility or liability for external Privacy Policies.


10. Your Rights


You have the following rights:

  • The right to be informed about how we use and process your data;
  • The right to access and copy your personal information held by us;
  • The right to rectify any inaccurate or incomplete data;
  • The right to be completely erased from our records;
  • The right to restrict processing of your data;
  • The right to data portability;
  • The right to object to certain types of processing, such as direct marketing;
  • The right to withdraw consent of Lounge Underwear Limited processing your data;
  • The right to campaign to a Supervisory Authority in any event that Lounge Underwear Limited does not correctly respond to your request.

11. How long do we keep your data?


We will hold your personal data for as long as you have an account on the domain lounge.com or any subdomains, and for as long as is necessary to comply with legal/regulatory obligations, resolve disputes, prevent fraud/abuse or enforce our Terms and Conditions.

When we no longer need to retain your personal data, it will be erased and/or anonymized so that you can no longer be identified from the data.

We securely destroy all financial information once it has been used and is no longer needed.


12. Transfers of your information outside the European Economic Area


When a third-party provider is located outside the European Economic Area, Lounge Underwear Limited will ensure that the transfer of personal data will be protected by the appropriate safeguards.


13. Need to contact us?


If you have any questions regarding this Privacy Policy or any other enquiry relating to personal data, please contact us via the help hub.


14. Enhancing the protection of your data


We recommend taking the following measures to protect your online safety:

  • Keep your account passwords private;
  • When creating a password, use at least 8 characters with word/number combinations and avoid using your name, email address, or other easily-obtainable personal data;
  • Avoid using the same password for different online accounts.

15. Who we share your data with


We are part of the Nighthawk Holdings Limited Group of companies which consists of Lounge Underwear Limited. By consenting to marketing communications, you also consent to Lounge Underwear Limited sharing information within the group for further marketing and digital-related activity. To opt out of marketing communications, please visit the website and contact us.


16. SMS marketing


By entering your phone number, you agree that Lounge Underwear Limited may send you occasional text messages related to orders, offers and promotions.

If you would like to opt out of receiving text messages, simply update your preferences via the Preference Center or contact us directly via the help hub.


17. Klarna


In order to offer payment options via Klarna, we share necessary personal information with Klarna, such as your contact and order details. This allows Klarna to assess whether you qualify to use their services, and to offer you tailored payment options.

General information on Klarna can be found here. Your personal data is handled in accordance with applicable data protection laws and in accordance with the information in Klarna's Privacy Policy.


18. Changes to our Privacy Policy


Our Privacy Policy is under regular review. Any updates will be posted here, but if any significant changes are made to the Policy, you will be contacted via email.